Raising awareness of the benefits of organic food to drive demand in the global organic fruit and vegetable market – The Food Beverage News

Natural fruits and vegetables are grown without synthetic fertilizers or pesticides. The culture is maintained using natural wastes like aquatic wastes, animal wastes, agricultural wastes and several other organic materials that keep the soil healthy by releasing bio-fertilizers and microbes. Organic fruits and vegetables are much healthier than the food sources that are produced using ordinary cultivation techniques that use fertilizers and chemicals that cause adverse effects on a person’s health. Organic fruits and vegetables are rich in nutrients and contain few chemicals, which turns out to be a notable dietary benefit.

The world market for organic fruits and vegetables is expected to grow exponentially in the coming years. The growing awareness of the health benefits associated with sanitation are the important factors in the overall growth of the market. Changing the eating habits of people will also contribute to the development of the market in the future. Various health benefits, such as enhanced immunity, anti-inflammatory benefits, and antioxidant properties linked to the consumption of natural fruits and vegetables, add to the growing demand of the market. However, the initial expense and high labor costs and lesser shelf life are among the major factors hampering the growth of the global organic fruit and vegetable market.

The global organic fruit and vegetable market is broadly categorized by form type, crop type, end use, and region. In terms of crop type, the market is divided into fruit (further subdivided into oranges, apples, bananas, mangoes and others) and vegetable segment (comprising spinach, cauliflower, tomatoes, carrots and others) . Depending on the type of shape, the global market is separated into pureed, fresh, powdered and frozen. On the basis of end use, the market is divided into food processing and consumption of fresh produce.

Geographically, Europe and North America are expected to dominate the global organic fruit and vegetable market during the forecast period. This is attributed to the growing awareness of the population about the consumption of healthy and organic food and safety reasons. In addition, the development of the food and beverage sector as well as the increase of the middle class population in the regions are also contributing to regional growth.

The major players in the global organic fruit and vegetable market are Organic Valley Family of Farms, HJ Heinz Company, Shandong Longli Biotechnology Co. Ltd., Heilongjiang Agriculture Co. Ltd., Whitewave Foods Company, Green Organic Vegetable Inc., Newman’s Own, Z Natural Foods, Llc., Cedarlane, Dean Foods Co., Iceland Foods Ltd., Lundberg Family Farms, Frontier Natural Products Simply Organic, etc.

Recently, 7-ELEVEN launched a line of boxes containing mixtures of organic items, picked and delivered to the production area according to consumer demand and preferences for planned purchasing and replenishment.