Price Rite Marketplace now accepts EBT SNAP benefits via Instacart

KEASBEY, NJ and SAN FRANCISCO – Price Rite Marketplace and Instacart, North America’s leading online grocery platform, today announced that all Price Rite stores are now accepting the Supplemental Nutrition Assistance by Electronic Benefit Transfer (EBT) program SNAP) as online payment for groceries via Instacart. EBT SNAP will be accepted for Price Rite Marketplace orders placed through Instacart and Price Rite’s own online storefront, powered by Instacart.

Customers eligible for EBT SNAP benefits can now use their funds when shopping online at Price Rite Marketplace stores on Instacart’s website and mobile app from all 60 locations in Connecticut, Maryland, Massachusetts, from New Hampshire, New Jersey, New York, Pennsylvania and Rhode. Isle.

Shoppers must enter their EBT card as a payment method on their Instacart account and select items from the list of EBT SNAP eligible products as part of their Price Rite Marketplace order. Another form of payment is required for delivery charges, tips and taxes.

“Price Rite Marketplace is proud to accept EBT SNAP online for delivery and curbside pickup orders through Instacart,” said Kevin McDonnell, Senior Vice President of Operations for Price Rite Marketplace. “This new online payment option for customers using EBT SNAP will make it easier for many families to get the fresh food and essentials they need.”

To subsidize EBT SNAP participant costs, Instacart will waive delivery and pickup fees on all EBT SNAP orders through March 31, 2022 for customers using a valid EBT card associated with their Instacart account as part of their purchase. Instacart’s EBT SNAP program currently reaches over 25 million food-insecure people nationwide.

“We are extremely proud to partner with Price Rite Marketplace to introduce EBT SNAP payments for same-day delivery and pickup, giving people better access to food in the Northeast,” said Sarah Mastrorocco, Vice -President of Food and Nutrition Access at Instacart. . “At Instacart, we believe that online grocery shopping should be accessible to everyone – not just a luxury for some. We look forward to increasing the affordability and accessibility of nutritious foods through this expanded partnership.”

Fighting hunger is at the heart of Price Rite Marketplace’s mission. Last year, Price Rite Marketplace helped more than 22,000 people by donating food, personal care items and school supplies throughout the year. Price Rite Marketplace is committed to providing quality food at affordable prices.

For more information on SNAP, Instacart and Price Rite Marketplace benefits, please visit

About Price Rite Marketplace:

Price Rite Marketplace is a registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ and the largest supermarket cooperative in the United States. Price Rite Marketplace opened its first store in 1995 as Price Rite Supermarkets and currently operates 60 grocery stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Maryland. Committed to providing the best value to customers, Price Rite Marketplace offers a simplified shopping experience with food and produce from top brands and expanded fresh and organic produce at exceptional prices. Price Rite Marketplace is also dedicated to fighting hunger through its annual Check-Out Hunger fundraising campaign and its partnerships with Feed The Children and local food banks. For more information, please visit

About Instacart

Instacart is North America’s leading online grocery platform. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and daily necessities to busy individuals and families across the United States and Canada. Instacart has partnered with over 700 beloved national, regional and local retailers, including single brand names, to deliver from over 65,000 stores in over 5,500 cities across North America. Instacart’s platform is available to over 85% of US households and 90% of Canadian households. The company’s cutting-edge enterprise technology also powers the e-commerce platforms of some of the world’s largest retail players, supporting their websites, apps and white-label delivery solutions. Instacart offers an Instacart Express subscription which includes reduced service fees and unlimited free shipping for orders over $35. For more information, visit For anyone interested in becoming an Instacart shopper, visit

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