Mississippi couple turns CBD experience into one-of-a-kind cafe – Magnolia State Live
Mississippi couple turns CBD experience into one-of-a-kind cafe
Posted at 6:30 a.m. on Wednesday, September 21, 2022
A Mississippi couple’s experience with the benefits of CBD led to the opening of a newly opened shop that offers everything from natural herbal and CBD infusions to a cup of freshly brewed coffee.
Rabbit Hole Brew at 908 Brookway Boulevard in Brookhaven just opened and already lines are forming for their macchiatos, lattes, cappuccinos, iced smoothies and green teas.
It’s been a busy start for the business as they are now open 7 a.m. to 7 p.m. Monday through Friday and 7 a.m. to 2 p.m. Saturday. Co-owner Candice Strange said she began work on the building in March 2022 and opened August 26, 2022.
They had a soft opening for his staff to learn the recipes and formulas and master everything. The Rabbit Hole Brew and Infusion story begins long before the store opened with Candice’s husband, Ryan.
“He was diagnosed with rheumatoid arthritis when he was 13. The drugs he was given gave him worse side effects that made things worse than the arthritis,” she said. “We finally tried CBD, which helped him enormously. We wanted to spread the knowledge of CBD around us. We try to help other people who may be dealing with chronic pain. We are also connoisseurs of coffee.
The coffee and CBD aren’t technically infused by the company, but they sell well together. Strange said the CBD and other herbal products were portioned out so a customer could pour it into their coffee if they wanted too.
Rabbit Hole offers organic infusions of honey, cinnamon, vanilla bean, ginger root, ginseng, clove, turmeric, Ansie seed and nutmeg. A disclaimer on the menus states that they do not claim the infusions to prevent, cure, or treat any disease, ailment, or disease.
A table with books on CBD and herbal medicine looks out the window. It’s a place where people can read about the products and learn what they can do, Strange said. They hope this will at least educate the public.
“We have a lot of customers who have questions about CBD and they might be dealing with chronic illnesses and they might need it in more than one dose. They are news papers so they can educate themselves and maybe become more comfortable with it,” Strange said. “I think people are afraid of what they don’t understand. Maybe that could help.
She said participating in CBD oils went better than she expected. At first she thought there might be some hesitation, but she placed several orders to restock the shelves in their first month.
The cafe has been the main attraction for its customers. They wanted to let the product speak for itself before advertising. Rabbit Hole coffee is sourced from local Mississippi roasters such as Thunderhead in Jackson and Coffee Caboose in Tylertown. His hope is to add two more Mississippi coffee suppliers in the coming months.
Open blinds let in warm light. Gold chairs and black tables balance the ambiance of the coffee lounge. Alice in Wonderland cards adorn the wooden walls. A bunny with a pipe in its mouth and steampunk fonts add flavor to the shop menu.
Strange said they wanted to have a steampunk and nostalgic theme. At the same time, they didn’t want the place to be too dark. She said the store should be a happy place where people can hang out and have a coffee. Plus, it’s a place where she and her husband can have fun.
“My husband’s family owns 51 Pawn in Bogue Chitto. It’s just our break with it because we were so heavily regulated by the ATF,” she said. “It was something we could do as a hobby and have fun. We can get out of the box. We mixed the idea of steam punk and nostalgia to bring joy. It’s our own equation that hopefully sends the message that it’s all happening here.
Cups in Jackson is the best comparison she can make for the store. A year from now, she hopes to add new ways to brew coffee and incorporate themed drinks for the holidays.
“We plan to open late on Halloween night. Parents might bring their kids for a few treats and parents might need a little help getting a boost,” she said. “We’ll play the holidays and try to get creative.”