Kilbeggan Organic Foods will be featured in SuperValu stores nationwide
• The Food Academy supports 1,500 local jobs nationwide, 52 weeks a year
• Food Academy producers have sold €200 million worth of SuperValu products since 2013
• Five Food Academy Guest Star producers will have their products sold in SuperValus nationwide
Kilbeggan Organic Foods was chosen from 290 Food Academy suppliers to be featured in SuperValu stores nationwide.
The company is part of the SuperValu Food Academy program, run in collaboration with Bord Bia and the Local Enterprise Offices.
Now selected as one of the Food Academy’s five guest stars, Kilbeggan Organic Foods will sell its products in SuperValu stores across the country.
The Food Academy program currently supports 290 Irish food and drink producers, making their products available 52 weeks a year. Food Academy producers have sold a total of €200 million of SuperValu products since 2013.
In 2021, there was a 6% growth in Food Academy sales, with participants achieving 30 million Euros in retail sales in SuperValus across the country.
Kilbeggan Organic Foods has been selected from 290 Food Academy suppliers to be featured as a Guest Star in SuperValu stores nationwide. Since March 3, the products of the five selected producers have been on sale in 150 SuperValu stores and they will remain on shelves throughout the country for three weeks.
Kilbeggan Organic Foods is a family business run by John and Pat Lalor, with roots stretching back six generations to 1844.
Pat Lalor decided to convert the entire farm to organic status in 1999 and they pride themselves on creating products with natural benefits.
Their products include ‘Kilbeggan Food Oat Cookie Choc Chip’, an all butter chocolate chip cookie, handmade from a combination of healthy organic Irish oats, pure Irish butter and the finest Belgian chocolate chunks.
John said: “Food Academy has given Kilbeggan Foods the opportunity to grow our business at a pace that suits our business. We started Food Academy in 2015 and have been growing ever since. The opportunity to participate in the Guest Stars promotion represents the next step in our journey giving us access to 150 SuperValu stores nationwide. Hopefully this signals the start of our next phase of growth.
Carmel Biggane, Food Academy Manager, SuperValu, said: “We believe in supporting local businesses and are proud to have helped so many local producers over the past nine years.
“This nationwide distribution is testament to the benefits of the Food Academy program and the high standard of Irish producers that the program continues to support. We really look forward to bringing these great products to our SuperValus customers across the country.
Now in its ninth year, Food Academy is a unique food business development program between SuperValu, Bord Bia and Local Enterprise Offices (LEOs). Program participants receive training in food safety, market research and branding, marketing, finance, sustainability and business development.