Invested Eat Well Group Company Announces Distribution of Amara Organic Foods to Kroger E-Commerce Platforms

Vancouver, British Columbia–(BUSINESS WIRE)–Eat Well Investment Group Inc. (the “Company” Where “Eat Well Group” or “EWG”) (CN:EWG) (US:EWGFF) (FRA:6BC0) is pleased to announce that one of its beneficiary companies, Amara Organic Foods (“Amara”), one of America’s fastest growing baby food brands, is available from The Kroger Co. ‘s (NYSE:KR) (“Kroger”) e-commerce platforms, Kroger.com and Vitacost.com.

Based in Cincinnati, Ohio, Kroger is one of the largest retailers in the United States based on annual sales. The company has more than 2,750 retail food stores under a variety of banner names. Kroger formats include supermarkets, seamless digital shopping options, price impact outlets and multi-department stores.

“Amara is excited to add more premier e-commerce distribution with Kroger.com, one of North America’s largest retailers,” said Jessica Sturzenegger, CEO of Amara. “Increased distribution through e-commerce channels continues to be a strategic objective for Amara to both generate leading revenue and maximize margins from a DTC environment,” Jessica continued.

Distribution across Kroger’s e-commerce platforms complements Amara’s already strong digital and retail footprint, which includes distribution to numerous North American big-box retailers including Amazon, Walmart Canada, Whole Foods, Sprouts Farmer’s Market, HEB, Loblaws and more. Amara is focused on accelerating its omnichannel sales distribution strategy and continued growth in health food stores and traditional big-box retailers, in addition to e-commerce.

Company management believes Amara’s growth can be attributed to the global trend of consumers seeking nutritious, plant-based foods to add to their daily lifestyle, and the delicious snacks and Amara babies are 100% organic with great taste. The Infant Nutrition Market is Expected to Reach Over $109 Billion Globally by 2027¹and Amara is on its way to becoming a leader in the herbal segment.

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ABOUT THE EAT WELL GROUP

Eat Well Group is a publicly traded investment firm focusing primarily on high growth companies in the agribusiness, food tech, plant and ESG (environmental, social and governance) sectors. Eat Well Group’s management team has extensive experience in finding, funding and building successful businesses across a wide range of industries and maintains a current investment mandate on the healthcare industry and well-being. The team has funded and invested in early-stage venture capital firms for over 25 years, giving them unprecedented access to deal flow and building a portfolio of opportunistic investments designed to generate returns risk-adjusted superiors.

Disclaimer for forward-looking statements

This press release contains “forward-looking information” and “forward-looking statements” within the meaning of applicable Canadian and United States securities laws (collectively, “forward-looking information”). Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “shall”, “should”, “could” or “could” occur or be achieved and other similar expressions. Forward-looking information contained in this press release includes the projected growth of the infant nutrition market and Amara’s ability to benefit from such growth. Forward-looking information is based on assumptions which may prove to be incorrect, including, but not limited to, a continued increase in demand in the infant nutrition market and the ability of the Company or its portfolio companies to execute their business plans. The Company considers these assumptions to be reasonable under the circumstances. However, forward-looking information is subject to business and economic risks and uncertainties and other factors that could cause actual results of operations to differ materially from those expressed or implied by the forward-looking information. These risks include, but are not limited to, unexpected disruptions to Amara’s operations and business; Amara’s ability to comply with applicable government regulations; the inherent uncertainty of production and cost estimates and the potential for unexpected costs and expenses; input costs; bad harvests; dispute; currency fluctuations; competition; availability of capital and financing on acceptable terms; industry consolidation; loss of officers and/or key employees; and other risks detailed herein and from time to time in documents filed by the Company with securities regulatory authorities. For more information about the Company and the risks and challenges of its investments, investors should consult its annual filings which are available at www.sedar.com.

The Canadian Securities Exchange has neither approved nor disapproved of the information contained in this press release and accepts no responsibility for the adequacy or accuracy of this press release.

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¹ https://www.globenewswire.com/en/news-release/2021/05/26/2236117/0/en/Global-infant-nutrition-market-size-to-register-10-6-CAGR-by- 2027.html