Herbal Toothpaste Market to Be Driven by Rising Attention to Oral Hygiene Globally

Consumers have become more health conscious and they are demanding more natural or organic products. This is driving the herbal toothpaste market. Another driving factor is the increase in demand for vegan and plant-based products.

Herbal Toothpaste Market Overview:

The Herbal Toothpaste Market will obtain a CAGR of 5.22% between 2019 and 2024 (assessment period), revealing Market Research Future (MRFR). The market value, states the MRFR, will be around $1.16 billion by the end of 2024, indicating significant growth prospects.

Key Boosters and Main Obstacles

The COVID-19 outbreak has given way to increased sales of various organic hygiene products, which claim to contain no toxic chemicals or additives. SARS-CoV-2 emerges as a huge opportunity for the global herbal toothpaste market, given the growing focus on consumer health and wellness. An increasing number of well-known brands are working to strengthen their supply lines through e-commerce channels, which is expected to encourage substantial growth in the herbal toothpaste industry in the coming years. This factor will be complemented by the increase in the number of online shoppers in conjunction with the growing number of shopping apps and the increase in the number of smartphone owners across the world.

The increasing consumption of tobacco and its negative effects on oral health is driving the demand for convenient and easy-to-use oral care items around the world. Renowned brands in the global industry are adopting numerous initiatives to boost the sale of herbal toothpaste, while educating the masses on the benefits of using organic and natural products. Companies are trying to convince more and more people of the effectiveness of different herbal products and their positive impact on oral health as well as dental hygiene. The majority of brands are introducing new products with more benefits that should help grab consumers’ attention, while boosting their global presence. The focus on attractive packaging made with sustainable materials is another revolutionary trend embraced by major brands.

As an illustration, in January 2022, Aquafresh presented its latest series of toothpastes containing 97% ingredients of natural origin. Known as “Naturals,” the series will launch in two flavors, namely Herbal Fresh and Mint Clean. The toothpaste packaging is made of recyclable materials while no artificial flavors, preservatives or sweeteners have been used in the products.

Download a sample report to gain insights into the revenue-driving segments and region that will help businesses assess and develop growth strategies for 2019-2024.

Sector assessment

The herbal toothpaste industry adapts to the size of the package as well as the distribution channel.

The package size segments considered in the in-depth analysis include 25g, 100g, 50g and more.

Herbal toothpastes are available on different distribution channels, namely non-store coupled with stores. The in-store segments covered in the market study include convenience stores, supermarkets, and hypermarkets, to name a few.

Regional analysis

The major herbal toothpaste markets across the globe include Asia-Pacific/APAC, Europe/EU, North America, as well as the rest of the world or rest of the world.

Asia-Pacific, as of 2018, reigns over the global market with the highest share of 35.46%, as herbal toothpaste continues to enjoy booming demand in the region. Changes in people’s lifestyles, as well as preferences combined with the growing inclination towards products infused with natural ingredients, will increase the APAC market share in the coming years. Aggressive advertising and promotional campaigns by reputable brands such as Himalaya, Patanjali and Dabur and the subsequent increase in the level of mass awareness of the toxic effects of chemicals on their health are also expected to be beneficial in the long run.

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North America is registering the fastest growth rate of 6.17% in the global market, driven by the increasing cases of dental abrasions and different oral problems due to the use of toothpastes containing chemical ingredients. The increase in innovations in the oral care industry is also increasing the demand for herbal toothpaste. Other crucial reasons for the growing demand could be the increased brand visibility on online sites in conjunction with the booming e-commerce industry in Canada and the United States.

Main competitors

Vita-Myr International, Inc. (USA), Unilever (UK), Nature’s Gate & WorldPantry.com Inc. (USA), The Vicco Laboratories (India), WinWiz Healthcare Pvt. Ltd (India), Amway (USA), Dabur (India), The Procter & Gamble Company (USA), Henkel AG & Co. KGaA (Germany), The Himalaya Drug Company (India), Philan Herbomedix (India ), Colgate-Palmolive Company (USA), Church & Dwight Co., Inc. (USA), Patanjali Ayurved Limited (India), GlaxoSmithKline plc (UK) are the main developers of herbal toothpastes in the global industry.

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