hair care: How does a sedentary lifestyle affect your skin and hair? Here’s your complete guide to skin and hair care
Changing consumer demands: natural, safe and clean products
Consumer preferences, as well as demands, have undergone a huge shift over the period. Modern consumers are well aware of this. They have become all the more cautious and aware of their choices. Therefore, they prefer cruelty-free products that are prepared without harmful chemicals or toxic ingredients and protect against environmental damage.
In fact, in the midst of their hectic lives, consumers have less time to understand a product. They are not even able to devote much time to themselves. This is why readily available premium products are their best bets. However, they contain toxic chemicals like sulfate, paraben, mineral oil, etc. which can harm us considerably. As a result, consumers are now resorting to products that are vegan and come with a promise of safety. They demand skin and hair care products that are free of harmful chemicals and safe for themselves and the environment.
Consumers have started to prefer products that are safe to use and prepared with organic and/or natural ingredients. They are also looking for offers based on the less is more approach. This model ensures minimal product usage and less time investment while maximizing product efficiency. Simply put, it refers to using one product that provides the benefits of multiple others and reduces the use of multiple products. For example, opting for a vitamin C face serum that includes hyaluronic acid, retinol and niacinamide would provide the benefits of radiant skin, increased hydration, improved elasticity and reduced hyperpigmentation of the skin. There is no need to use different skin care products with specific ingredients because this serum would be the one stop solution for your skin care needs. A similar example for hair care would be using products with holistic ingredients like fermented rice water which helps you with all hair care issues such as hair loss, growth, frizz, split ends , etc.
The skin and hair care guide to supple skin and luscious locks
The modern guide to skin and hair care is based on products that are safe, chemical-free and made with organic ingredients. It focuses on offerings that come with a minimalist approach.
skin care regimen
Cleanse your skin twice a day with a mild facial cleanser, especially before sleeping to remove dirt and impurities from the skin.
Exfoliating your skin with a gentle, gentle exfoliating toner with Fruit AHAs three times a week will ensure that all dead skin and dirt is removed and you have luminous skin.
Hydration is an important step in the skin care routine as it helps maintain healthy, hydrated and supple skin. Every time you wash your face, applying moisturizer is essential so that the skin does not remain dry.
Facial serums help protect and nourish the skin, improving skin health. They provide extra protection against UV, pollution as well as dirt, premature skin aging and wrinkles.
Using sunscreen with a minimum of SPF 30, blue light protection, and hyaluronic acid will protect you from UV rays and also hydrate your skin. It is a must-have product that you should carry with you all the time, whether you are indoors or outdoors. A gel-based sunscreen is suitable for all skin types.
Often overlooked, using a night cream is one of the most important steps in the skincare regimen. It helps repair skin cells overnight and ensures women have healthy, glowing skin in the morning.
Having luscious locks is every woman’s desire. However, to achieve this, it becomes imperative to follow a hair care regimen to have dense, smooth and shiny hair.
Washing your hair twice a week is important for maintaining healthy hair. Previously, females used commercially available shampoos from nearby grocery stores or supermarkets. However, now they are careful with their choices and prefer shampoos made with natural ingredients and free of sulfates and parabens.
Besides washing, conditioning your hair after every wash is essential to ensure it stays fizz-free, soft and nourished. They not only provide moisturizing benefits to hair strands but also add a protective layer protecting them from UV, dirt, etc.
In addition, using a hair mask once a week is a prerequisite. Consumers often believe that masks replace conditioners. However, the mask is a hair treatment that not only smoothes the hair, but also makes it manageable, shiny and silky.
In fact, even oiling your hair at least once a week with cold-pressed natural oils containing castor, almond, rice, argan, etc. because its ingredients are to be preferred as they strengthen the hair and promote the growth of new hair follicles.
For all four product categories, you should ideally choose products that have natural ingredients, with holistic properties like fermented rice water, as the core constituents as they have properties for promoting hair growth, increasing density and treatment of hair loss, treatment of cracking ends and makes your hair healthy.
In summary !
The frantic race of life we participate in and the sedentary lifestyle we lead leaves us with less time to focus on ourselves. In such a scenario, skin and hair care regimens have become the new normal of self-love and self-care. While earlier commercial products were preferred due to their easy availability and affordability; consumers now prefer natural products made with safe ingredients. This is why brands are now embarking on the path of sustainability to meet the demands of their consumers. They take a clean and safe approach to ensuring that their product formulas are naturally sourced and harmless. Brands curate products with a sustainability mission so they deliver maximum efficiency, reduce environmental harm, and deliver exactly what consumers demand!
(The author is co-founder, WishCare – A Sustainable Personal Care Brand)