General Assembly Brings Elevated Frozen Pizza Experience to Organic Garage

TORONTO–(BUSINESS WIRE)–General Assembly Holdings Limited (the “Society” Where “GA Pizza”) (TSXV: GA), a Toronto pizzeria turned omnichannel consumer packaged goods (“GIC”), announces today that its naturally leavened premium frozen pizzas are now available at Organic Garage (“Organic garageor TSXV: OG, OTCQX: OGGFF, FRA: 9CW1), one of Canada’s leading independent organic grocers.

Organic Garage offers healthy food at affordable prices in fun and engaging grocery stores across the Greater Toronto Area. It only sells natural and organic products that meet the strict guidelines set forth in its Dump It list, a commitment to quality that mirrors that of GA Pizza.

“GA Pizza’s natural sourdough and fresh frozen pizzas are perfect for Organic Garage customers,” said Matt Lurie, CEO of Organic garage. “Our companies share similar values ​​and community origins. We’re thrilled to partner with a boundary-pushing brand that uses healthier alternatives and premium ingredients to create pizzas we can be proud to offer in our stores.

Organic Garage shoppers can now fill their carts with seven chef-designed frozen GA pizzas, each of which can be perfectly cooked in seven minutes.

Organic Garage is raising awareness of GA Pizza’s debut in its freezers with a focused range of promotional efforts, including social media and prominent inclusion in its popular UnFlyer.

The partnership is the first to be announced since GA Pizza entered into a national distribution agreement with UNFI Canada late last year, and marks the latest step in GA Pizza’s rapid evolution as a CPG-focused brand. on retail. GA pizzas are currently available at over 100 grocery stores, a number that is expected to grow rapidly as more shoppers become addicted to a faster, easier and more delicious frozen pizza experience.

“As we expand our presence in grocery stores across Canada, we were immediately drawn to Organic Garage since their customers are exactly what GA Pizza is targeting with its line of naturally leavened frozen pizzas,” said Ali Khan Lalani, Founder and CEO from GA Pizza. “We are each obsessed with meeting customers’ growing needs for delicious, high-quality foods made with natural, healthier ingredients.”

About GA Pizza

GA Pizza (TSXV: GA) started life as a fast and casual pizzeria in the heart of Toronto. Four years later, we also offer a line of freezer-to-table consumer packaged goods and a revolutionary direct-to-consumer e-commerce experience, not to mention a pizza box that holds more than one pizza. Our ambition ? Bring delicious pizza to everyone, everywhere. We’re always striving to take pizza to new heights, whether it’s showing the world that better pizza is possible or finding new spaces and places to deliver unparalleled pizza experiences. Find us in your freezer or visit for more information.

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About Garage Bio

Organic Garage (TSXV: OG, OTCQX: OGGFF, FRA: 9CW1) is one of Canada’s leading independent organic grocers and is committed to providing customers with a wide selection of healthy, natural products at affordable prices from all days. The Company’s stores are located in premier retail locations designed to provide customers with an inclusive, unique and value-driven grocery experience. Founded in 2005 by a fourth-generation grocer, Organic Garage is headquartered in Toronto. The company is focused on continuing to expand its business footprint in the Greater Toronto Area. For more information, please visit the Organic Garage website at

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Forward-looking information

This press release contains statements that constitute “forward-looking information” or “forward-looking statements” (collectively “forward-looking information”) within the meaning of applicable securities laws, including statements regarding plans, intentions, current beliefs and expectations. of the Company with respect to future business activities and operating performance. Forward-looking information is often identified by the words “may”, “would”, “could”, “should”, “will”, “intend”, “plan”, “anticipate”, “believe”, ” estimates”, “expects” or similar expressions and includes information regarding the Company’s planned increases in production capacity at the main facility and the Company’s growth strategy.

Investors are cautioned that forward-looking information is not based on historical facts but rather reflects the Company’s management’s expectations, estimates or projections regarding future results or events based on management’s opinions, assumptions and estimates considered. as reasonable on the date the statements are made. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on the future results, performance, or achievements of the combined company. Key factors and risks that could cause actual results to differ materially from those projected in the forward-looking information include, but are not limited to, the following: there is no market for the securities of the society ; the Company’s limited operating history; global economic risk; the impact of COVID-19 on the Company; the general economic environment; cybersecurity risks; financial projections may prove to be materially inaccurate or incorrect; the Company may experience difficulty in forecasting sales; general industry competition from other companies; growth risk management; dependence on management; insurance risks; changes in food and supply costs could adversely affect profitability and ultimately our results of operations; our business could be affected by increased labor costs or difficulties in finding suitable employees; changes in customer tastes and preferences, spending habits and demographic trends could cause sales to decline; changes in nutrition and food regulations; the inability to establish our primary production facility; inability to increase production capacity; disruption in our facilities; government regulation of the food industry creating risks and challenges; risk associated with food safety and consumer health; changes in Internet search algorithms and social media; risks associated with leasing commercial and retail space; reliance on third parties for shipping and payment processing; environmental laws; we cannot persuade customers of the benefits of paying our prices for higher quality food; our marketing and advertising strategies may not be successful, which could negatively impact our business; subsequent funding requirements; the Company may prioritize customer growth and engagement and customer experience over short-term financial results. This forward-looking information may be affected by risks and uncertainties associated with the Company’s business and market conditions.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may differ materially from those described herein as anticipated, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify important risks, uncertainties and factors that could cause actual results to differ materially, there may be others that cause results not to be those anticipated, estimated or planned. The Company does not intend and undertakes no obligation to update this forward-looking information, except as otherwise required by applicable law.

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