Gen Z and Millennial Consumers Naturally Prefer Organic Foods and Drinks, Packaging Facts Report



ROCKVILLE, Maryland., January 7, 2020 / PRNewswire / – The dominant demographics of organic consumers are skewed in two directions. The most obvious are high-end consumers (including higher education and household income). Less obvious are young adult consumers of Gen Z (18-24) and Millennial (25-39), Packaged Facts reveals in new market research Food trends: generational foods, the final report in five parts Food trends anthology.

“Millennials and younger Gen Xers tend to be the heaviest users of organic food and are much more likely than average to agree that they particularly seek out organic or natural foods. when they are shopping, ”says David Sprinkle, research director for Packaged Facts.

Packaged Facts reports that young people are also more likely to have young children at home, a key demographic for organic food. In general, the use of organic decreases from the age group of 55 years.

Adults under the age of 40 are particularly inclined to enjoy healthy, high-quality, and fresh foods, including organic produce and meat. Younger consumers, including Gen Z, Gen Y, and younger Gen Xers are most likely to say they tend to purchase organic products to varying degrees. As Gen Z in particular earn more income, often after graduating from college, they are expected to consume more organics and become larger buyers.

The main consumers of organic meat, like those of other organic products, tend to be younger, have children in the household and have higher incomes. Peripheral buyers of organic meat are more price sensitive and tend to buy organic meat when it is on sale. Although they have relatively lower incomes, Gen Z and Millennials adults buy organic meats slightly more frequently, being more likely to perceive organic meats or meats with higher quality labels, such as “naturally raised”, grass / pasture fed, antibiotics / steroids / hormone free and preservative free as they taste better and are healthier than conventional meats.

Gen Z and Millennials are also disproportionately represented among buyers of organic packaged foods, in part because they tend to favor healthier snacks. Millennials are the most likely buyers of organic packaged foods.

About the report

Food trends: generational foods provides a basic data overview of the grocery shopping habits of American adults (18+), with a focus on Gen Z (18-24) and Millennials / Gen Y (25- 39 years old). For context and comparison purposes, parallel data is also provided for Generation X (40 to 54), baby boomers (55 to 74) and older seniors (75 and over).

Previous entries in the Food trends series, include Food trends: meal times and snacks (published on 5/2019), Food trends: cooking and food shopping (published on 7/2019), Food trends: meat, dairy, vegetarian and vegan (8/2019), and Food trends: restaurant use (11/2019).

Members of the media, please contact our communications manager Daniel Grandson To [email protected] for a copy of the report summary. Those interested in purchasing the report can contact the research specialist Frank Gaines To [email protected] or visit

About the packed facts

Packaged Facts, a division of, publishes market information on a wide range of consumer market topics, including consumer demographics and information about buyers, consumer financial products and services. , consumer and retail goods, and pet products and services. Packaged Facts also offers a full range of personalized research services. Reports can be purchased from our company website and are also available on

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SOURCE Packaged Facts

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