From region to region, Roam Burger looks to the ocean to inspire a new plant-based menu item

San Francisco, California, November 09, 2022 –(– With five locations in the Bay Area, Roam is well known for its sustainably sourced ingredients, including pasture-raised meats and local produce. Its homemade organic vegetarian burger, made with beets, quinoa, black beans and brown rice is appreciated by vegetarians and omnivores alike. Since opening over a decade ago, Roam has served a rotation of seasonal vegetarian dishes. The introduction of the Vegan Bacon Cheeseburger represents the first time the restaurant will incorporate plant-based ingredients that are not made in-house.

“Our customers have requested a plant-based protein in addition to our already popular veggie patty. The Vegan Bacon Cheeseburger collaboration with Umaro Foods and Violife is the perfect opportunity to bring something new and exciting to the menu in a meaningful way,” says Joshua Spiegelman, owner/co-founder of Roam.

The partnership between Roam, Umaro Foods Bacon and Violife is a “perfect match”, said Beth Zotter, CEO of Umaro Foods. With plant-based foods in high demand, Roam was eager to introduce more vegan alternatives with clean labels that satisfy ingredient-conscious customers. In both cases, Umaro and Violife hit the mark.

Umaro, who initially rose to fame through the bidding war he started on Shark Tank, makes vegan bacon with sushi-grade nori protein and bacon fat with sea moss extracts that give a crispy texture. Violife offers an award-winning 100% vegan, non-dairy alternative that looks, tastes and melts like cheese. Made with coconut oil and fortified with vitamin B12, the vegan cheese alternative offers texture and flavor to complement the veggie patty and crispy vegan bacon.

“This is our take on the nostalgic bacon cheeseburger, but with a vegan twist. With many people gravitating to a plant-based diet, we wanted to provide a fun, delicious, and nutrient-dense menu option,” says Lynn Gorfinkle, owner/co-founder of Roam. Roam donates a portion of the proceeds from every Vegan Bacon Cheeseburger to the Surfrider Foundation, an organization dedicated to the protection and enjoyment of the ocean, waves and beaches of the world for all.

About Roam Artisan Burgers
Roam Artisan Burgers is an award-winning fine-casual dining destination that offers delicious sustainable proteins, salads, sides, shakes and sodas made from the freshest seasonal ingredients sourced from leading regional suppliers. Roam currently has five locations in the Bay Area, including 1785 Union Street

(San Francisco), 1923 Fillmore Street (San Francisco), 23 Lafayette Circle (Lafayette), 3081 South
Delaware Street (San Mateo) and 6000 Bollinger Canyon Rd. at City Center Bishop Ranch (San Ramon)

For more information, visit:
Instagram: @roam_burgers
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About Umaro foods
Umaro Foods is a California-based startup using seaweed as a new and sustainable source of protein. Algae don’t need soil, fresh water or synthetic fertilizers to grow. As a pioneer in producing a protein ingredient from seaweed, Umaro is driven to create a food system that supports a thriving planet and demands the humane treatment of animals.

For more information, please visit:
Instagram: @umarofoods
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About Vilife
Violife Foods has been committed to making 100% vegan, dairy-free, and non-GMO foods that taste amazing since the 90s, and is proud and honored to be a favorite brand of vegans, vegetarians, and flexitarians in over 50 countries. worldwide. All Violife 100% vegan foods are free of:
dairy products, lactose, GMOs, gluten, nuts, soy, preservatives and cholesterol.

For more information, please visit:
Instagram: @violifeus
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About Surfrider Foundation
The Surfrider Foundation is an organization dedicated to the protection and enjoyment of the world’s ocean, waves and beaches, for all, through a powerful network of activists. With 176 chapters and student clubs, the foundation is committed to fostering a fair, equitable, diverse and inclusive organization.

For more information, visit:
Instagram: @surfridersf
For press inquiries, please contact:

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