Eat Well Group Announces New Distribution of Amara Organic Foods to Sobeys and IGA Stores Across Canada | Business

VANCOUVER, British Columbia–(BUSINESS WIRE)–March 24, 2022–

Eat Well Investment Group Inc. ( the “Company” Where “Eat Well Group” or “EWG”) (CN:EWG) (US:EWGFF) (FRA:6BC0) is pleased to announce that its majority-owned holding company, Amara Organic Foods (“Amara”), one of America’s fastest growing baby food brands, is now available at select Sobeys Inc. (“Sobeys”) and IGA in Canada.

Sobeys has over 111 years of experience in the food retail industry. As one of only two national food retailers in Canada, Sobeys serves the food needs of Canadians with approximately 1,500 stores in all 10 provinces under retail banners such as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods and Lawtons Drugs, as well as more than 350 retail fuel outlets.

“Amara is adding premier distribution points at Sobeys and IGA stores, some of North America’s best-known and most established grocery retailers,” said Marc Aneed, director and CEO of Eat Well. Group. “Demand for plant-based infant nutrition continues to be strong as we accelerate growth in Eat Well Group’s CPG business. We congratulate the Amara team for their continued success,” continued Aneed.

Distribution to Sobeys and IGA locations across Canada adds to Amara’s strong retail footprint with distribution to many of North America’s leading big box retailers including; Walmart Canada, Whole Foods, Sprouts Farmer’s Market, HEB, Loblaws and more. Amara is focused on accelerating its omnichannel sales distribution strategy and continued growth in health food stores and traditional big-box retailers, in addition to e-commerce.

Eat Well Group management believes Amara’s growth can be attributed to the global trend of consumers seeking plant-based, nutritious foods to add to their daily lifestyle, and the delicious snacks and Amara’s baby foods are 100% organic with great taste. The infant nutrition market is estimated to reach over $109 billion worldwide by 2027 1, and Amara is poised to become a leader in the plant-based segment.

For 15% off and free delivery on Amara products valid through April 30, 2022, visit www.amaraorganicfoods.com and enter code: TASTETHEDIFFERENCE15

To learn more, join the Eat Well Group mailing list for important updates.

ABOUT THE EAT WELL GROUP

Eat Well Group is a publicly traded investment firm focusing primarily on high growth companies in the agribusiness, food tech, plant and ESG (environment, social and governance) sectors. Eat Well Group’s management team has extensive experience in finding, funding and building successful businesses across a wide range of industries and maintains a current investment mandate on the healthcare industry and well-being. The team has funded and invested in early-stage venture capital firms for over 25 years, giving them unprecedented access to deal flow and building a portfolio of opportunistic investments designed to generate returns risk-adjusted superiors.

Disclaimer for forward-looking statements

This press release contains “forward-looking information” and “forward-looking statements” within the meaning of applicable Canadian and United States securities laws (collectively, “forward-looking information”). Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “shall”, “should”, “could” or “could” occur or be achieved and other similar expressions. The forward-looking information contained in this press release includes anticipated future business developments for the companies in which Eat Well Group invests. Forward-looking information is based on assumptions which may prove to be incorrect, including, but not limited to, a continued increase in demand in the infant nutrition market and the ability of the Company or its portfolio companies to execute their business plans. The Company considers these assumptions to be reasonable under the circumstances. However, forward-looking information is subject to business and economic risks and uncertainties and other factors that could cause actual results of operations to differ materially from those expressed or implied by the forward-looking information. These risks include, but are not limited to: the inability to negotiate and execute additional investments in target industries; the Company’s ability to make investments in a timely manner or at all; receipt of required approvals to make additional investments; the Company’s ability to realize expected benefits and synergies from investments; unexpected disruptions to the operations and activities of the Company and the Beneficiary Entities as a result of the global COVID-19 pandemic or other epidemics, including a resurgence of COVID-19 cases; the Company’s ability to comply with applicable government regulations in a regulated industry; any change in accounting practices or treatment affecting the consolidation of financial results adverse market conditions; the inherent uncertainty of production and cost estimates and the potential for unexpected costs and expenses; input costs; bad harvests; litigation; currency fluctuations; competetion; availability of capital and financing on acceptable terms; industry consolidation; loss of officers and/or key employees; and other risks detailed herein and from time to time in documents filed by the Company with securities regulatory authorities. For more information about the Company and the risks and challenges of its business, investors should consult its annual filings which are available at www.sedar.com.

The Canadian Securities Exchange has neither approved nor disapproved of the information contained in this press release and accepts no responsibility for the adequacy or accuracy of this press release.

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1https://www.globenewswire.com/en/news-release/2021/05/26/2236117/0/en/Global-infant-nutrition-market-size-to-register-10-6-CAGR-by- 2027.html

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220324005341/en/

CONTACT: Eat Well Investment Group Inc.

Marc Aneed, CEOir@eatwellgroup.com

www.eatwellgroup.com

KEYWORD: EUROPE UK NORTH AMERICA CANADA

INDUSTRY KEYWORD: FOOD/BEVERAGE AGRICULTURE NATURAL RESOURCES RETAIL SUPERMARKET

SOURCE: Eat Well Investment Group Inc.

Copyright BusinessWire 2022.

PUB: 03/24/2022 07:30 / DISC: 03/24/2022 07:32

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