Eat Well Group Announces New Distribution of Amara Organic Foods at Loblaws Stores Across Canada

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Amara’s organic plant-based baby food is now available in Loblaws stores across Canada, meeting consumer demand for delicious and convenient plant-based food for their growing families.

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VANCOUVER, British Columbia — Eat Well Investment Group Inc., ( the “Society” Where “Eat Well Group” or “EWG”) (CN:EWG) (US:EWGFF) (FRA:6BC0) is pleased to announce that its majority-owned holding company, Amara Organic Foods (“Amara”), one of America’s fastest growing baby food brands, is now available across Canada from Loblaws Inc. (“Loblaws”) (TSX:L).

Founded in 1919, the Loblaws group of companies has more than 2,400 locations across Canada and is one of North America’s leading grocery and drug store chains.

“We are extremely excited to see Amara add another premier distribution location to Loblaws, one of Canada’s most well-known and established grocery stores. We look forward to seeing Amara become a household name as it continues to rapidly disrupt legacy baby and toddler food brands,” said Marc Aneed, Director and CEO of Eat Well Group. “We expect our revenue from our CPG investments to be approximately 25-35% of our projected revenue of $90-110 million for 2022,” Aneed continued.

National distribution at Loblaws locations across Canada adds to Amara’s strong retail footprint with distribution to many of North America’s leading big box retailers including; Whole Foods, Sprouts Farmer’s Market, and more. Amara is focused on accelerating its omnichannel sales distribution strategy and continued growth in health food stores and traditional big-box retailers, in addition to e-commerce.

Eat Well Group management believes Amara’s growth can be attributed to the global trend of consumers seeking plant-based, nutritious foods to add to their daily lifestyle, and the delicious snacks and Amara’s baby foods are 100% organic with great taste. The Infant Nutrition Market is Expected to Reach Over $109 Billion Globally by 2027 ¹ and Amara is on its way to becoming a leader in the herbal segment.

For 15% off and free delivery on Amara products valid through January 31, 2022, visit www.amaraorganicfoods.com and enter code: TASTETHEDIFFERENCE15

To learn more, join the Eat Well Group mailing list for important updates.

ABOUT THE EAT WELL GROUP

Eat Well Group is a publicly traded investment firm focusing primarily on high growth companies in the agribusiness, food tech, plant and ESG (environment, social and governance) sectors. Eat Well Group’s management team has extensive experience in finding, funding and building successful businesses across a wide range of industries and maintains a current investment mandate on the healthcare industry and well-being. The team has funded and invested in early-stage venture capital firms for over 25 years, giving them unprecedented access to deal flow and building a portfolio of opportunistic investments designed to generate returns risk-adjusted superiors.

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Disclaimer for forward-looking statements

This press release contains “forward-looking information” and “forward-looking statements” within the meaning of applicable Canadian and United States securities laws (collectively, “forward-looking information”). Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “shall”, “should”, “could” or “could” occur or be achieved and other similar expressions. The forward-looking information contained in this press release includes anticipated future business developments for the companies in which Eat Well Group invests. Forward-looking information is based on assumptions which may prove to be incorrect, including, but not limited to, the ability of the Company or its portfolio companies to execute their business plans. The Company considers these assumptions to be reasonable under the circumstances. However, forward-looking information is subject to business and economic risks and uncertainties and other factors that could cause actual results of operations to differ materially from those expressed or implied by the forward-looking information. These risks include, but are not limited to: the inability to negotiate and execute additional investments in target industries; the Company’s ability to make investments in a timely manner or at all; receipt of required approvals to make additional investments; the Company’s ability to realize expected benefits and synergies from investments; unexpected disruptions to the operations and activities of the Company and the Beneficiary Entities as a result of the global COVID-19 pandemic or other epidemics, including a resurgence of COVID-19 cases; the Company’s ability to comply with applicable government regulations in a regulated industry; any change in accounting practices or treatment affecting the consolidation of financial results in unfavorable market conditions; the inherent uncertainty of production and cost estimates and the potential for unexpected costs and expenses; input costs; bad harvests; litigation; currency fluctuations; competetion; availability of capital and financing on acceptable terms; industry consolidation; loss of officers and/or key employees; and other risks detailed herein and from time to time in documents filed by the Company with securities regulatory authorities. For more information about the Company and the risks and challenges of its business, investors should consult its annual filings which are available at www.sedar.com.