Chef-Driven, Asian Chicken and Rice Concept, Rooster & Rice signs its first franchise

Chef-Driven, Asian Chicken and Rice Concept, Rooster & Rice signs its first franchiseSan Francisco, California ( Fast casual restaurant concept based in San Francisco, Rooster & Ricesigned its first franchisee, Gore Song.

Song’s plan is to develop at least three Rooster & Rice units in Orange County, California.

Built around a simple Thai food favorite, Khao Mun Ghai, Rooster & Rice (with 11 owned-and-operated locations throughout California and 1 location in Houston, Texas) and its chicken and rice menu is redefining the Asian QSR market in the United States. Created by chef Tommy Charoen and experienced restaurateur, Bryan Lew, and with the support of the Aroi Hospitality Group (AHG), which includes two Caviar founders, Rooster & Rice offers a simple, healthy and easy-to-execute menu featuring simple and comforting Asian dishes. tastes to American consumers.

Gore Song, Rooster & Rice’s first franchisee, was a fan first. “When I lived in San Francisco,” Song reports, “I ate at Rooster & Rice all the time. “Rooster & Rice is a satisfying meal any time of the day, from breakfast, lunch, and dinner to a late night snack. I love the menu and the business model and look forward to providing more opportunities for Californians to sample authentic Thai chicken and rice dishes. In fact, Song adds, ” the desirability and scalability of the Rooster & Rice concept had so much potential that we signed with a multi-unit franchise.”

“Most restaurant brands grow because they have either a hugely popular offering or an airtight operating model that makes them easy and inexpensive to scale. Rooster & Rice is one of the few brands that offers both. Says Bryan Lew, Co-Founder and CEO “This winning combination has allowed us to grow rapidly throughout the Bay Area, and we are seeing growing demand from neighboring markets. Franchising will allow us to meet this growing demand like never before while introducing our fresh, high-quality dishes to new customers across the country.”

Rooster & Rice recently expanded its operations from California to Texas. Their Houston location opened in June 2022. According to Rooster & Rice Chief Financial Officer Min Park, “Rooster & Rice chose the Houston market for its evolving food scene and community energy.

Chef-Driven, Asian Chicken and Rice Concept, Rooster & Rice signs its first franchise

7-year-old Rooster and Rice assemble the franchise team

In addition to an already existing team of entrepreneurs with a long track record of success, the company has retained the services of well-known franchise industry experts, Gary Occhiogrosso and Fred Kirvan. They are responsible for bringing Rooster & Rice’s simple, inexpensive, easy-to-model franchise concept to the California and Texas (Houston) markets and eventually nationwide franchising.

“Now is the time to bring Rooster & Rice’s concept of category definition to more people.” Said Occhiogrosso. “Rooster & Rice’s simple yet delicious mom-inspired menu has proven itself during the pandemic. Their low-overhead comfort food concept continued to be successful as others fell by the wayside. He adds. “Rooster & Rice has a proven business model and turnkey system that will allow franchisees to bring a one-of-a-kind concept to their neighborhoods at a time when budgets are a priority and customers demand food that’s good for you. and tasty. at a very good price. »

Franchises available in several states

Rooster & Rice plans to expand its restaurant business model from 12 locations in 2022 to 16 to 20 locations by 2023. Franchisees receive ongoing coaching and corporate support on everything from site selection , protected territories, third-party funding, training and marketing. Rooster & Rice franchises are currently available in California, Texas, New Jersey, Pennsylvania and will soon be offered in New York, New Jersey and Connecticut.

For more information on the Rooster & Rice restaurant concept, visit For more information on owning your own Rooster & Rice franchise, please contact Gary Occhiogrosso at 917.991.2465 or email

Chef-Driven, Asian Chicken and Rice Concept, Rooster & Rice signs its first franchise

About rooster and rice

Rooster & Rice is a fast and casual concept originating in the San Francisco Bay Area and specializing in Khao Mun Gai or Thai-style organic chicken rice. Veteran restaurateur Bryan Lew and chef Thomas Charoen founded Rooster & Rice. Regularly requested by fellow chefs at Tommy Charoen after a long day at work in the luxurious kitchens of Las Vegas, Khao Mun Gai started life as a simple comfort food from Thailand. Although today the dish is available in many mouth-watering variations, Chef Charoen’s version is clearly remarkable – the result of years of tweaking, inspired by a recipe from his own mother. Khao Mun Gai has since become the flagship offering of Rooster & Rice, a charming no-frills restaurant concept developed by Chef Charoen and co-founder Bryan Lew. The dish represents the best of Asian street food culture, proving that great meals can indeed come in modest packages. Once you try our version of this delicious combination of fragrant rice, poached chicken and homemade soy sauce, you’ll never be the same again. In 2018, Rooster & Rice partnered with two former founders of food delivery app Caviar (which sold out to Square in 2016 and is now part of Doordash) to expand from the Bay Area to the development of a model suitable for franchising efforts. For more information, please visit

Gary Occhiogrosso
Franchise Growth Solutions

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