Amara Organic Foods, Owned by Eat Well Group, Named One of the 25 Fastest Growing Direct-to-Consumer Brands
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Business Insider ranks Amara Organic Foods 5the the fastest growing direct-to-consumer brand according to data from Similarweb, while Good Housekeeping adds Amara to its best organic baby food list for 2022
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VANCOUVER, British Columbia — Eat Well Investment Group Inc. (the “Company” Where “Eat Well Group” or “EWG”) (CN:EWG) (US:EWGFF) (FRA:6BC0) is pleased to announce that one of its beneficiary companies, Amara Organic Foods (“Amara”), was ranked 5e fastest growing direct-to-consumer (“D2C”) branded by Business Insider and named by Good Housekeeping’s (“GH”) list of top 12 organic baby food brands.
Business Insider has compiled a list of the 25 fastest growing direct-to-consumer brands in food, personal care and health and are ranked by monthly traffic and first quarter growth from data from Similarweb. Amara got the 5e of 25, with the average number of monthly website visits reaching nearly 40,000 and quarter-over-quarter web traffic growth of 286%.
“To be considered one of D2C’s fastest growing brands is a huge honor and validates what our entire team at Amara continues to build, our goal remains to become a household name in infant nutrition,” said Jessica Sturzenegger, CEO and Founder of Amara. “More and more parents and families are looking for healthier, more nutritious and affordable plant-based foods for their babies and toddlers. We continue to expand our distribution channels and will make incremental changes in 2022 and beyond,” Sturzenegger continued.
Additionally, Good Housekeeping named Amara to its list of the 12 Best Organic Food Brands, According to Moms and Babies. Good Housekeeping tested several brands with a panel of children, parents and GH editors to see which organic food products are best for babies while including information on steps taken to minimize heavy metals.
According to GH, “Our Nutrition Experts Love These Organic Plant-Based Meals in Powder Form. The method used by Amara does not require repeated high temperature processes. Just add water, formula or breastmilk to the mix and you have a healthy meal ready for your little one in seconds. Testers loved that the healthy offerings were conveniently stable and featured unique superfood combos like applesauce with maqui berries.”1
“Amara reflects one component of our equity investment policy: acquiring or investing in companies that are disruptive in their respective areas within plant-based foods,” commented Marc Aneed, Managing Director and Director of Eat Well Group. “Amara is executing with excellence as we apply our capital to help accelerate scale, with the goal of generating capital appreciation and investment income on behalf of our shareholders,” Aneed continued.
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ABOUT THE EAT WELL GROUP
Eat Well Group is a publicly traded investment firm focusing primarily on high growth companies in the agribusiness, food tech, plant and ESG (environmental, social and governance) sectors. Eat Well Group’s management team has extensive experience in finding, funding and building successful businesses across a wide range of industries and maintains a current investment mandate on the healthcare industry and well-being. The team has funded and invested in early-stage venture capital firms for over 25 years, giving them unprecedented access to deal flow and building a portfolio of opportunistic investments designed to generate returns risk-adjusted superiors.
Disclaimer for forward-looking statements
This press release contains “forward-looking information” and “forward-looking statements” within the meaning of applicable Canadian and United States securities laws (collectively, “forward-looking information”). Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “shall”, “should”, “could” or “could” occur or be achieved and other similar expressions. Forward-looking information contained in this press release includes anticipated future business developments for the companies in which Eat Well Group invests as well as projections about changes in the global food supply. Forward-looking information is based on assumptions which may prove to be incorrect, including, but not limited to, changes in the global food supply and Belle’s ability to meet such change in demand. The Company considers these assumptions to be reasonable under the circumstances. However, forward-looking information is subject to business and economic risks and uncertainties and other factors that could cause actual results of operations to differ materially from those expressed or implied by the forward-looking information. These risks include, but are not limited to: changes in the global food supply and Belle’s ability to meet such changes in demand, changes in political and economic conditions in Eastern Europe and elsewhere, the prices of major agricultural crops and the availability of resources, including employees and capital, to meet increased demand. For more information about the Company and the risks and challenges of its business, investors should consult its annual filings which are available at www.sedar.com.
The Canadian Securities Exchange has neither approved nor disapproved of the information contained in this press release and accepts no responsibility for the adequacy or accuracy of this press release.
Eat Well Investment Group Inc.
Marc Aneed, CEO